What Is High Frequency Polling

Unlocking Public Opinion Faster: The Science Behind TextProbe

Have you ever wondered how quickly public opinion can shift? Traditionally, gauging these changes relied on surveys – a process known for being slow and expensive. But what if there was a way to get real-time insights without sacrificing accuracy?

This is the core idea behind TextProbe, a method inspired by groundbreaking research published in the book Political Communication in Real Time. Here’s a glimpse into the science that makes TextProbe tick:

From Xbox Live to Real World Results:

The concept originated with a fascinating study. Researchers conducted opt-in surveys on Xbox Live, a non-representative sample by most standards. Surprisingly, after applying statistical corrections, the results closely mirrored public polling data! This success story paved the way for further exploration.

The Xbox Live study, titled “High-Frequency Polling with Non-Representative Data,” involved a 45-day poll with an easily accessible link on the platform’s homepage. The findings were remarkable: Xbox data accurately predicted voter intent across demographics and even captured complex interactions between different groups.

TextProbe: Taking Things a Step Further

TextProbe builds upon this research, but with a twist. Inspired by Thomas Schelling’s work on community clustering, we leverage geographic data to create targeted phone frames. This ensures a more diverse sample population compared to traditional methods.

The Secret Weapon: SMS to Web Surveys

Finally, TextProbe utilizes SMS-to-Web surveys. This approach not only avoids the high costs associated with traditional surveys but also allows for swifter data collection. The result? Timely and accurate insights into public opinion, empowering you to make better decisions.By combining innovative techniques with cutting-edge research, TextProbe offers a revolutionary approach to understanding public sentiment.

It’s a win-win for researchers and anyone who needs to stay ahead of the curve in today’s fast-paced world.