Unlocking Public Opinion Faster: The Science Behind TextProbe Have you ever wondered how quickly public opinion can shift? Traditionally, gauging these changes relied on surveys – a process known for being slow and expensive. But what if there was a way to get real-time insights without sacrificing accuracy?
This is the core idea behind TextProbe, a method inspired by groundbreaking research published in the book Political Communication in Real Time. Here’s a glimpse into the science that makes TextProbe tick: